Mathieu DHORDAIN | How the Guardian’s Instagram strategy is winning new readers
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How the Guardian’s Instagram strategy is winning new readers

08 Mar How the Guardian’s Instagram strategy is winning new readers

Like many publishers, the Guardian is using Instagram to cultivate a loyal, young audience that doesn’t visit its main digital products. The publisher has steadily grown its following and has nearly 860,000 Instagram followers to date, up 57 percent from a year ago.

from Pocket How the Guardian’s Instagram strategy is winning new readers
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