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30 Nov Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign Music service gives thanks for a ‘weird’ 2016 By Tim Nudd

Spotify puts its vast trove of listener data to playful use in a new global out-of-home ad campaign—its largest OOH effort to date—with executions that playfully highlight some of the more bizarre user habits it noticed throughout 2016. from Pocket via IFTTT...

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